Echo Studios
Let the work do the talking.
- Design
- Web
Editorial commerce / 2023
Luxe Interiors.
A home for considered living.
[01] — The overview
A little context.
A bigger picture.
An editorial commerce experience for a furniture studio. Luxe Interiors connects product discovery with stories about spaces, materials and design, giving the collection a setting beyond a conventional catalogue.
- Designed for
- Design-conscious shoppers & editors
- The core journey
- Inspiration → collection → product
[02] — The thinking
The challenge
Balance the story with the shopping.
Furniture is both a practical purchase and a personal design decision. The website needs to give the studio’s point of view room to breathe while making product information and the route to purchase easy to find.
The approach
Let the collection tell a story.
Editorial layouts introduce the design context, while a shared visual language carries through to collection and product pages. Content patterns give the studio room to publish new stories without losing the structure of the shopping experience.
[03] — The experience
Thought through.
From end to end.
01
Editorial discovery
Stories about interiors and design provide another way into the furniture collection.
02
Considered product pages
A clear hierarchy brings product imagery, material information and purchasing decisions together.
03
A flexible content system
Reusable editorial and collection patterns give new content a consistent home in the CMS.
One connected journey
- 01
Discover
Enter through a story or space.
- 02
Browse
Explore a curated collection.
- 03
Consider
Get to know a piece in detail.
- 04
Choose
Continue toward a purchase.
[04] — The details
The scope behind
the screens.
Design & delivery scope
- Editorial & commerce site structure
- Art direction & interface design
- Collection page patterns
- Product detail experience
- CMS content architecture
- Responsive web components
Areas of focus
Product notes expand on the project brief. They describe the experience and its design direction.
Behind the interface
Design and engineering considerations.
Content and commerce
Editorial stories need clear connections to the pieces they introduce.
A consistent catalogue
Shared product patterns make different collections feel part of the same studio.
Designed for publishing
Flexible content modules support ongoing editorial work after the initial website.
[ The product ambition ]
Make the journey from inspiration to a considered purchase feel natural.
The website direction brings the studio’s editorial voice and its furniture collection into one cohesive experience.
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